Ceresa Energy & Facility has renewed its image. The new trademark, created by De Silva Associates, has kept the distinctive features of the historical "shield with the sun in the centre", integrating it with visual symbols of 1990s technological developments and the company's new mission: diversification and a strategic orientation to facility management and integrated services for buildings. Objectives The task assigned to De Silva Associati was to modernise the previous trademark and logotype to reflect Ceresa's present core business and anticipate future strategies. The design The design process began with a careful analysis of Ceresa's earlier trademarks, followed by a selection of images that would communicate the new business reality alongside tradition: a visual identity to represent Ceresa in every moment of communication – institutional, promotional, advertising – and at the same time an expression of universal symbols unrelated to specific services or products. The shield and sun The bordered shield containing the sun with the letter “C” in the centre – the initial of Ceresa in the previous trademark – was replaced by a less stylised and more heraldic shield, keeping the original sun, symbol of energy but also of clean energy, respect for the environment, and life force. The pentadodecahedron The letter “C” was eliminated from the sun. In its place is a pentadodecahedron – a red solid representing a geodesic architectural structure – symbol of “facility” but also of nucleus, essence, origin. The logotype The trademark is completed by a new logotype for the name “Ceresa” – specially designed – and the words “Energy & Facility”, representing the company's areas of activity. Return to Archive